Paid-click intelligence with transparent measurement.
Measure Google Ads traffic, correlate landing-page sessions and build explainable visitor/network intelligence without treating an IP address as a person.
Certification-free measurement today. Certified parallel tracking after Google approval.
Before click-tracker certification, advertisers keep the Google Ads Tracking template empty and use the Website SDK plus a Final URL suffix. The SDK records paid-click identifiers and campaign context from the landing page while project-scoped intelligence links sessions, browser continuity and network observations.
- Google Ads auto-tagging and GCLID/WBRAID/GBRAID-aware correlation
- First-party browser continuity with project-scoped identifiers
- IP/network observations kept separate from visitor identity
- Encrypted raw IP storage and project-scoped searchable hashes
- Explainable measurement foundation for later fraud scoring and adaptive enforcement
Two tracking layers, one project-scoped record.
The production-safe landing-page layer is active now. The transparent parallel-click endpoint is reserved for certification review/testing and, after approval, certified Google Ads parallel tracking.
Website SDK
Captures the Google click identifier, campaign parameters, page/session activity and a random first-party browser continuity ID.
Visitor & network intelligence
Records IP/network observations separately from identity and builds candidate continuity evidence without automatic person-level merging.
Transparent parallel tracker
After Google certification, the background tracker uses the visible redirect parameter as the declared next immediate hop and validates the advertiser destination.
Built around scoped measurement, not a permanent IP blacklist.
PPC Protection may process IP address, browser/device category, advertising click identifiers, campaign parameters, landing-page/session activity and network intelligence for fraud-prevention, traffic-quality analysis and advertiser reporting. Data is isolated by customer/project. Paid-click and visitor measurement data is retained for up to 90 days by default unless a shorter service configuration or applicable legal/security requirement applies.
Customers using PPC Protection are responsible for providing appropriate notice and having a lawful basis for their own website/ad measurement use.